We were originally engaged by Ashtead Group to produce a corporate website that reflected the company’s new branding, that provided clearer communication and signposting, and with a particular focus on investor information.
Ashtead also wanted a full content management system that would allow for the continual upkeep of the site, enabling them the freedom and independence to manage the site themselves.
We recently completed a full information architecture exercise that helped us to define intuitive navigation for all areas of the website. This approach has also identified where existing content could be re-used, or where it needed to be created or taken from other sources, such as the Annual Report and Accounts. We are also going to be expanding the information on the divisional businesses - A Plant and Sunbelt.
"The team at Excite was always keen to involve us in the process – listening to our ideas, exploring our needs and gauging our opinions. They showed great commitment to the project and genuine passion for what they do.
Working with Excite was a really creative and rewarding experience – and one that resulted in a new website that has been received really well with both internal and external audiences."